What’s my most favorite chicken restaurant? I’d say this is a trick question, for I have a favorite restaurant for each type of cooking style: lechon manok, chicken bacolod, chicken barbeque, breaded fried chicken, etc. For deep-fried plain chicken, there could only be one:Max’s Restaurant. Here’s a brief history of Max’s restaurant:
Max’s Restaurant’s beginnings started in 1945, after World War II. Maximo Gimenez, a Stanford –educated teacher, befriended the American occupation troops stationed at Quezon City. Because of this friendship, the soldiers regularly visited Maximo’s nearby home for a drink or two. Later on, the troops insisted that they pay for their drinks. This prompted Maximo to open a café where the troops could enjoy food and drinks.
The café initially served chicken, steak and drinks. Maximo’s niece – Ruby, who managed the kitchen, created a special recipe for chicken that became an instant favorite for the GIs. Soon, the Filipino public heard about the delicious chicken – tender, juicy and crispy – and they came too! Max’s Restaurant was born. (From the Max’s Restaurant website)
There are two things I usually order at Max’s — the kamote fries (to have something to nibble while waiting) and, of course, the fried chicken. It’s sarap (delicious) to the bones, as their commercial goes. Perhaps this is one of the great examples of the “truth in advertising” slogan. Here’s how the chicken and the kamote fries look like (photo courtesy of Max’s):
Ahh, now you see why I always order the chicken? I’m not saying that other items in the menu are not as great (try the kare-kare, pancit canton, fresh lumpia and the rest), it’s just that I rarely order anything else when I go to Max’s. I’m just happy with the fried chicken. It’s like If I’m sentenced to death and allowed to request for a chicken, I’d probably request for a Max’s fried chicken. And I’d still be happy. I mean, with the chicken.

Max is no longer what it use to be as you describe it. Their chicken is dry and their kamote fries are absolutely awful. As for the other items on the menu, I say the same thing - its a disappointment. I only go to Max on invitation (twice this year 2008) but I will never attempt to bring my guests or relatives there. Sorry, but that’s the truth. I do hope this comment only brings Max to improve their cooking and bring it back to the time I remember when it was worth the trip.
pafpals, thank you for your comment, I’m sure you’re entitled to your opinion. I still think the chicken is the best there is in its category. Maybe it would help if you could point to a similar product, so we could taste and compare. Same thing with the kamote fries, as I’m not aware of any restaurant that offers it (definitely better than how my mom cooks it). Maybe if I have tasted the chicken during your time (considering the relatively long history of Max Chicken), I may have a different opinion (but it wouldn’t hurt to explore ways of improving the taste, as you mentioned). But until my faith is shaken, I won’t hesitate to bring my guests and relatives there.
sna bgyan ng max’s ang mga kabataan para mkapag work s knila..at ma experience kng gano ksarap mag work sa knila…….
They have a promo now.. eat all you can chicken!