Coca-Cola has bottling plants in the Philippines, but Coke is not a Filipino company, no about about that. But there’s also no doubt that emotions in this new Coke commercial is 100% Pinoy. So we’re featuring Coke‘s “Happiest Thank You” ad campaign here in VisitPinas (besides, a lot of you cried with the “Happiness is Home Project“). Watch it. But don’t cry. Continue reading
VisitPinas generally features anything about the Philippines and Filipinos, for both Filipinos and non-Filipinos alike. Coca-Cola, on the other hand, is obviously a foreign brand, but what it captured in this promotional feature is undeniably Filipino — the realities of OFW, the love for family and the special meaning of Christmas. And, well, the world-famous lechon. The opening line of this commercial, which will mostly become viral, goes: “More than 11 Million Filipinos have left their families to find better opportunities abroad.” Continue reading
